hey! i’m tyler.
I blend storytelling, design, and strategy to help brands and communities communicate with clarity and purpose. My resume can be found here.
The four icons below highlight my core areas of work; select any of them to explore featured projects.
Brand Identity
Work From Downtown
Brand Identity and Logo System, Graphic Design, Social Assets, Campaign Production
Work From Downtown is a series of pop-up events produced by Downtown Norfolk Council designed to bring connection and creativity back into the workday.
I lead the visual identity and campaign strategy for my music releases, treating each project as a full creative initiative that blends storytelling, design, and rollout execution.
Creative Direction
Creative Direction, Content Strategy, Visual Production, Event Production
GASPING4AIR is a full-length album and multimedia campaign about resilience and personal growth. I led the creative direction across artwork, visuals, social content, and a sold out headline performance. The project connected deeply with local audiences and earned four 2024 Veer Award nominations, winning Best R&B/Soul Artist.
Highlights
• Directed the visual identity and campaign strategy
• Produced social content, promotional materials, and video edits
• Managed production for a sold out live show in Norfolk (recap below)
• Won Best R&B/Soul Artist at the 2024 Veer Awards
Creative Direction, Rollout Strategy, Radio Promotion, Brand Partnerships
Only You is a single campaign centered on connection and community. I led the creative direction and rollout across social content, radio features, merchandise, and a release showcase. The single premiered on Hot 91’s Club Creative and entered rotation. The campaign also included a brand partnership with Only You Lounge and a collaboration with artist Sheila Huyoa for the artwork.
Highlights
• Directed the creative strategy and full campaign rollout
• Secured a radio premiere on Hot 91 along with ongoing rotation
• Partnered with Only You Lounge for the release showcase
• Collaborated with artist Sheila Huyoa on the cover art and merchandise
Web Design
I design clean, purposeful websites that align with each client’s story and goals. My freelance work focuses on creating cohesive digital experiences that balance clarity, personality, and usability. These projects demonstrate my ability to translate creative direction into functional design, bringing brands to life online.
Norfolk Zine Fest
A digital home for a community-driven celebration of independent publishing & local creators.
La Primavera Strings
An elegant online presence for an award-winning ensemble collective specializing in weddings & private events.
V’s Shine Cleaning Services
A clean, easy-to-navigate platform designed for a family-owned residential cleaning business in Hampton Roads.
Content Creation
I produce social-first video content from concept through execution, blending storytelling, editing, and on-camera presence.
Downtown Showdown Trivia
Concept Development, Scriptwriting,
On-Camera Talent, Editing
A social-first trivia series created for
Downtown Norfolk Council.
First Fridays August 2025 Promo
Scriptwriting, On-Camera Talent,
Filming, Editing
A promotional video for the return of Downtown Norfolk’s First Fridays series.
MacArthur General Store Feature
Voiceover Performance,
Scriptwriting, Filming, Editing
A storytelling-driven feature highlighting a Downtown Norfolk business.
Cousinz Fest Recap
Voiceover Performance,
Scriptwriting, Filming, Editing
A dynamic recap produced for the
2025 Cousinz Festival in Norfolk, VA.
NEON Festival Recap
Filming, Editing
A visual recap highlighting Night 1 of the NEON Festival in Norfolk’s art district, the NEON District.
