I am a digital creative and strategist who connects storytelling and design to help brands and communities engage meaningfully. My work bridges creative direction, content strategy, and design to turn ideas into experiences that inspire and connect.

With more than a decade of experience in music, culture, and community sectors, I specialize in crafting cohesive campaigns across social media, video, and events that merge creativity with strategy.

hey! i’m tyler

core skills

Creative Direction, Content Creation, Digital Marketing Strategy, Social Media Management, Graphic & Web Design, Campaign Development, Copywriting,
Project Management

experience

Downtown Norfolk Council
Digital Marketing Strategist
December 2024 – November 2025
Led social media strategy for Downtown Norfolk’s platforms, growing the audience by 16% to 90K+ and driving 6.4M impressions with a 55% engagement increase through campaigns such as First Fridays, NEON Festival, and the Grand Illumination Parade.

Lost Artistry
Content Creator
2022 – 2024
Produced social media content, website updates, and video edits to enhance brand visibility and maintain a cohesive online presence.

XCHANGE
Content Specialist
May 2024 – December 2024
Created digital assets and marketing campaigns that improved engagement and organization. Collaborated with ownership to strengthen brand consistency across social media and online platforms.

Freelance Creative
Independent | 2012 – Present
Deliver creative direction, digital media production, and content strategy for artists and small businesses, creating visuals and campaigns that connect meaningfully with audiences.

Case Study: Downtown Norfolk

As Digital Marketing Strategist for Downtown Norfolk Council, I led social media, content, and digital storytelling efforts that amplified the city’s creative and business community. My work centered on driving engagement, shaping brand identity, and showcasing Downtown Norfolk as a dynamic cultural destination.

  • Strengthen Downtown Norfolk’s digital presence and community engagement across multiple platforms while aligning creative campaigns with local business visibility and civic pride.

  • Developed a unified digital marketing plan centered on storytelling, analytics, and consistent brand voice. Oversaw content production, copywriting, and community engagement while coordinating with city partners, small businesses, and local creatives to elevate Downtown’s cultural identity online.

    • +16% audience growth, reaching 90.5K followers

    • +55% increase in engagement, totaling 119K+ interactions

    • 6.4 million impressions across all channels

    • +689% growth in video views, reaching 1.13 million total

  • This performance marked Downtown Norfolk Council’s strongest year of digital engagement to date, with measurable growth across all key platforms. Through consistent branding, creative storytelling, and community-driven campaigns, DNC strengthened its online visibility and deepened connections with local businesses and residents.

Creative Direction in Independent Music

I approach my music with the same focus and strategy I bring to brand campaigns — building cohesive experiences through sound, visuals, and storytelling. Each release becomes a platform for creative direction, blending design, performance, and marketing into one connected narrative.

Creative Direction, Content Strategy, Event Production

GASPING4AIR is a full-length album and multimedia experience released in 2023 exploring resilience, faith, and personal growth. Along with writing, producing, recording, and arranging the album, I led the creative rollout and visual storytelling, shaping the project’s sound and identity into a cohesive narrative that connected with audiences both online and in person.

Highlights:
• Directed content strategy and art direction across all campaign elements
• Produced visual assets, video edits, and promotional materials
• Managed event production for a sold-out headline show in Norfolk, VA
• Earned four Veer Award nominations, winning Best R&B/Soul Artist

Impact:
GASPING4AIR established a creative foundation for my follow-up project, 2NDWIND, and marked my strongest year of streaming and engagement to date.

Creative Direction, Campaign Strategy, Event Production

Only You was a campaign that united music, storytelling, and community. I led the concept, creative direction, and rollout across radio promotion, merchandise, and event marketing. Following the intensity of GASPING4AIR, I wanted my first release in two years to feel lighter and more celebratory.

Highlights
• Directed creative strategy and full campaign execution
• Premiered on Hot 91’s Club Creative and entered rotation
• Partnered with Only You Bar & Lounge for the release showcase
• Collaborated with Sheila Huyoa on cover art and campaign visuals
• Designed and launched a limited-edition merchandise capsule

Impact
Only You strengthened my ability to merge artistry, design, and marketing through collaboration and storytelling. It also reaffirmed the connection I’ve built with my community, showing that even after two years away, people still cared to show up.